North American Network Operators Group
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Re: Abuse response [Was: RE: Yahoo Mail Update]

  • From: JC Dill
  • Date: Thu Apr 17 13:33:59 2008

William Herrin wrote:
On Tue, Apr 15, 2008 at 8:49 PM, Martin Hannigan <[email protected]> wrote:
Abuse desk is a $0 revenue operation. Is it not obvious what the issue is?

Martin,

So is marketing, yet marketing does have an impact on revenue.

It can be useful to explain the abuse desk as being just another form
of marketing, another form of reputation management that happens to be
specific to Internet companies. Handling the abuse desk well (or
poorly) builds (or damages) the brand.

Even IF the reputation of an abuse desk had any effect at all on bringing in revenue (doubtful) ... I'm quite certain that dollar for dollar, the ROI on investment in Marketing generates MUCH greater revenue returns than investment in Abuse desk staff.

Properly staffing an abuse desk is something a business does because It Is The Right Thing To Do, not because it's the best investment for their marketing dollars.

jc