North American Network Operators Group
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Re: Cisco HFR

  • From: Petri Helenius
  • Date: Wed May 26 15:13:13 2004 
Williams, Jeff wrote:

Given the performance of this box isn't it a bit silly to mass market
advertise it? At a guess there are only a few dozen companies worldwide
that might need such a machine- so why not go direct to them? Or is this a
case of 'brand awareness'? Is it really that important that the population
at large thinks that Cisco gear is at the core of the Internet? Are
end-users supposed to call their ISP and demand they use Cisco 'cause they
saw a commercial for them? Just curious... I like their gear, just not
their marketing.


Boeing and Airbus run advertisements for their planes. And hardly any of the readers are actively considering purchasing either A380 or 777.
(to put this on operational context, anyone for land speed record with an A380 fully loaded with 300G hard drives?)

Or how about the Newport News ad for an aircraft carrier?

Pete