North American Network Operators Group Date Prev | Date Next | Date Index | Thread Index | Author Index | Historical RE: Cisco HFR
On Wed, 2004-05-26 at 14:55, Williams, Jeff wrote: > > Peter Galbavy wrote: > >Today's Financial Times in the UK carried a mutli-page (1/3rd or so of > >each broadsheet page) series of ads for this platform. > > > >Ergh, the worst fluffy "now you can do this" marketing I have seen in > >quite a while. When will they learn that "bigger, faster, harder" is > >difficult to PR... > > > >Peter > > Given the performance of this box isn't it a bit silly to mass market > advertise it? At a guess there are only a few dozen companies worldwide > that might need such a machine- so why not go direct to them? Or is this a > case of 'brand awareness'? Is it really that important that the population > at large thinks that Cisco gear is at the core of the Internet? Are > end-users supposed to call their ISP and demand they use Cisco 'cause they > saw a commercial for them? Just curious... I like their gear, just not > their marketing. > > Jeff No, this for their stockholders/investors. This type of advertising is strictly for Wall Street, not for engineers. Herman
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