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Re: Creating demand for IPv6

  • From: Lucy Lynch
  • Date: Tue Oct 02 14:41:17 2007

On Tue, 2 Oct 2007, William Herrin wrote:

On 10/2/07, Brian Raaen <[email protected]> wrote:
Actually, a
better way to push IPv6 is make users want it and feel like they are missing
out if they don't have it.  I campaign with some kind of slogan like 'got
IPv6' or "I've got ultra high tech IPv6 for my internet and you don't" with a
web url like (oops, some domain squatter already registered


I offer you two words: Ford Edsel.

It doesn't matter how clever you make the marketing campaign if on
finding out what the product actually is the customers decide they
don't want it.

This all boils down to simple economics.... supply and demand.

As far as I can tell, IPv6 is at least theoretically capable of offering exactly two things that IPv4 does not offer and can't easily be made to offer:

1. More addresses.
2. Provider independent addresses

not to state the obvious but:

3. reachability instead of a world of black holes
   and walled gardens.

maybe I'm just a flat-earther...

- Lucy

At the customer level, #1 has been thoroughly mitigated by NAT,
eliminating demand. Indeed, the lack of IPv6 NAT creates a negative
demand: folks used to NAT don't want to give it up.

This community (network operators) has refused to permit #2, even to
the extent that its present in IPv4, eliminating that source of demand
as well.

Bill Herrin