North American Network Operators Group
Date Prev | Date Next | Date Index | Thread Index | Author Index | Historical

Re: Network end users to pull down 2 gigabytes a day, continuously?

  • From: Richard Naylor
  • Date: Mon Jan 15 18:06:43 2007

At 09:50 a.m. 15/01/2007 -0500, Gian Constantine wrote:
The problem with this all (or mostly) VoD model is the entrenched culture. In countries outside of the U.S. with smaller channel lineups, an all VoD model might be easier to migrate to over time. In the U.S., where we have 200+ channel lineups, consumers have become accustomed to the massive variety and instant gratification of a linear lineup. If you leave it to the customer to choose their programs, and then wait for them to arrive and be viewed, the instant gratification aspect is lost. This is important to consumers here.

While I do not think an all or mostly VoD model will work for consumers in U.S. in the near term (next 5 years), it may work in the long term (7-10 years). There are so many obstacles in the way from a business side of things, though.

I don't see many obstacles for content and neither do other broadcasters. The broadcast world is changing. Late last year ABC or NBC (sorry brain fade) announced the lay off of 700 News staff, saying news is no longer king. Instead they are moving to a strategy similar to that of the BBC. ie lots of on-demand content on the Internet.

Rich