North American Network Operators Group Date Prev | Date Next | Date Index | Thread Index | Author Index | Historical RE: multicast (was Re: Readiness for IPV6)
> > There is also a "cart and horse" issue here: Where is the pervasive > content? > > Most content providers don't want multicast because it breaks their > billing model. They can't tell how many viewers they have at a given > moment, what the average viewing time is, or any of the other things > that unicast allows them to determine and more importantly bill their > advertisers for. There is no Nielsen's Ratings for multicast so that > advertisers could get a feel for how many eyeballs they are going to > hit. > I worked for a startup in 1999 that was doing just that. Neilsen's for multicast. It was cool while I was there, but it quickly became clear that the product was ahead of it's time. They now do event streaming and I think they support unicast and multicast. Without a network that supports it, multicast apps are useless. jas
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